Monday, September 29, 2008

After four months without the ABC, Sam realised two things: 1) that The Gruen Transfer has made everyone experts on media and advertising analysis and 2) that he will spend the rest of his days and money attempting to procure a drumkit, a gorilla costume, a video camera and tickets to every simian revival rock concert that comes to town.


  1. I'm lovin' it!
    Maccas aw yeah.

    No - I do really like it because I never registered that it was a chocolate ad. If it were registered as a short short film sans Identifying Colour I would still love it.
    When art transcends advertising.

  2. I quite enjoy that ad.I like chocolate, I like gorillas, I like drums. It's all good. There's no bad here.

  3. That gorilla suit is so fake looking. It looks like a man in a suit-it's not even good enough to star in a bigfoot video scam!(And I know you love those Franzy. Worked out who this is yet???)

    It is not a clever ad that plays with a clever concept. It has very little to do with chocolate.You will be devastated to know what the ad actually represents, and I'm not talkin' about chocolate.

    The gorilla is playing MUSIC-and the ad is shown on extreme high rotation during AUSTRALIAN IDOL. That's why it took you so long to see the ad...because you despise the show. Your favourite ad represents IDOL. MWA HA HA!!!

    Then again, maybe it's a chocolate ad for woman associates a big hairy gorilla with the sexual thrill that is chocolate..oh, I'm not gonna go there...


An explanation of The Joy Division Litmus Test

Although it may now be lost in the mysts of thyme, the poll below is still relevant to this blog. In the winter of 2008, Mele and I went to live in Queensland. In order to survive, I bluffed my way into a job at a Coffee Club.
It was quite a reasonable place to work: the hours were regular, the staff were quite nice, it wasn't particularly taxing on my brain.
There were a few downsides: In the six weeks or so that I worked there, there was about a 90% staff turnover (contributed to by my leaving). This wasn't seen as a result of the low pay, the laughability of staff prices or the practice of not distributing tips to staff, rather it was blamed on the lack of work ethic among Bribie Island's youth.
However, one of the stranger aspects of the cultural isolation that touched our lives during our time "up there" was the fact that nobody at my work had heard of the band Joy Division.
The full explanation is available here.
But please, interact a little further and vote in my ongoing poll. The results are slowly mounting up, proving one thing: people read this blog are more well-informed about Joy Division than anyone who works at the Coffee Club on Bribie Island.

Have you heard of the band Joy Division?

Chinese food, not Chinese Internet!

Champions of Guess The Header

  • What is Guess The Header about? Let’s ask regular “Writing” reader, Shippy: "Anyway, after Franzy's stunning September, and having a crack at 'Guess The Header' for the first time - without truly knowing what I was doing mind you - I think I finally understand what 'GTH' is all about. At first I thought you needed to actually know what it was. Don't get me wrong — if you know what it is, it may help you. I now realise that it's more Franzy's way of invoking thought around an image or, more often than not, part of an image. If you dissect slightly the GTH explanatory sentence at the bottom of his blog you come up with this: “The photo is always taken by me and always connects in some way to the topic of the blog entry it heads up.” When the header is put up, the blog below it will in some obscure way have something to do with it. “Interesting comments are judged and scored arbitrarily and the process is open to corruption and bribery with all correspondence being entered into after the fact and on into eternity, ad infinitum amen.” Franzy judges it, but it's not always the GTH that describes the place perfectly that gets it. “The frequent commenters, the wits, the wags and the outright smartarses who, each entry, engage to both guess the origin and relevance of the strip of photo at the top (or “head”) of each new blog and also who leave what I deem the most interesting comment.” It generally helps if you're a complete smartarse and can twist things to mean whatever you feel they should mean - exactly the way Franzy would like things to be twisted." - Shippy Blogger and GTH point scorer.
  • Nai - 1
  • Lion Kinsman - 2
  • Will - 2
  • Brocky - 2
  • Andy Pants - 2
  • The 327th Male - 3
  • Mad Cat Lady - 3
  • Miles McClagen - 4
  • Myninjacockle - 4
  • Asheligh - 5
  • Neil - 5
  • Third Cat - 5
  • Adam Y - 6
  • Squib - 6
  • Mele - 6
  • Moifey - 7
  • Jono - 8
  • The Other, other Sam - 14
  • Kath Lockett - 15
  • Shippy - 19
  • River - 32